STS sponsors CEV Champions League Volley Final Four

STS, the market leader in bookmaking in Poland, has become a sponsor of the upcoming CEV Champions League Volley Final Four, which will be held in Łódź. This is one of the most important events in the European volleyball calendar, bringing together the best teams of the Old Continent including two from Poland, Warta Zawiercie and Jastrzębski Węgiel, in a battle for the championship title.

The CEV Champions League Volley Final Four is one of the most prestigious events in volleyball, attracting the attention of hundreds of thousands of fans from all over Europe and even further beyond every year. This year, the competition for the title of Europe's best team will take place in Atlas Arena in Łódź, one of the most modern sports venues in Poland, where the event returns for the first time since 2012.

As part of its cooperation with CEV, STS has been granted the title of so-called "presenting partner." The agreement provides the brand with high visibility both inside and outside the hall, as well as in public spaces in Łódź. STS branding will be present on the stands, LED screens and banners, backdrops, and in the hospitality area. In addition, the brand will appear on ads promoting the CEV Champions League Volley Final Four in the area of Łódź. During each of the three days of the tournament, STS will provide volleyball fans with a special fan zone where they can experience the excitement of the matches together, as well as meet a special guest to take a souvenir photo and get an autograph. STS will also run ticket contests on social media channels. Fans will have a chance to win tickets to attend the highly anticipated CEV Final Four.

“I am delighted to welcome STS as the Presenting Partner of the CEV Champions League Volley Final Four Men. STS has recognized the unique value and growing international appeal of the CEV Champions League, and their commitment to digital and technological innovation aligns perfectly with the CEV vision. This partnership opens up exciting new opportunities for deeper fan engagement and creative innovation. Together with STS and our local organisers, we will make the Men's Final Four in Łódź a resounding success, elevating the profile of the sport while crowning the new kings of European Volleyball at the end of an already thrilling season," Roko Sikirić, CEV President, said.

“As a company that has been supporting Polish sport for many years, we were very keen to collaborate with CEV on such a unique event as the CEV Champions League Volley Final Four. We are delighted that once again the best teams from the Old Continent will come to Łódź and show their skills to Polish fans. We are convinced that these few days will provide unforgettable emotions for the fans and bring them closer to the world of volleyball at the highest level. And we, as a committed sponsor, will participate in all of this together with them. Sponsoring the Final Four is yet another example of STS's strong commitment to volleyball which is one of the most popular sports in Poland and ranks among the best in the world. The best proof of this is the presence of two Polish clubs among the four best teams. We are keeping our fingers crossed for them," Radim Haluza, CEO of STS, said.

For STS, this is not the first sponsorship cooperation involving volleyball. “We are a major sponsor of ZAKSA Kędzierzyn-Koźle and PGE Skra Bełchatów; we also often participate in smaller collaborations with volleyball clubs. We also worked with the Polish Volleyball League for several years. Therefore, sponsoring the CEV Champions League Volley Final Four is a natural step for us as part of the discipline we have been associated with for years," Paweł Sikora, Head of PR & Sponsorship at STS, added.